Our Story

We started this to
change beauty

Crafted with care, purpose, and ingredients you can trust. Because what touches your skin should be pure, effective, and worth every drop.

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"The beauty industry told us we needed forty ingredients we couldn't pronounce. We disagreed — and Lumie was born from that disagreement."
— The Lumie Founders
How it happened

The journey so far

2019
The frustration that started it all

After years of expensive skincare routines that promised everything and delivered little, our founders sat down at a kitchen table and asked a simple question: why does clean, effective skincare have to cost a fortune — and why does it have to be full of ingredients no one can pronounce? The answer, it turned out, was that it doesn't. That kitchen table conversation was the beginning of Lumie.

2020
First formula, first failure

The first Apricot Body Scrub recipe didn't work. Neither did the second, or the third. Forty-seven batches later, we had something that felt genuinely different — a scrub that smelled like real apricot, exfoliated without tearing, and left skin so soft that friends started asking if they could buy it. We said yes.

2021
Going clean, going certified

Every ingredient was scrutinised. If we couldn't trace it to a source we trusted, it didn't go in. We partnered with a certified Canadian manufacturer and earned our Leaping Bunny cruelty-free certification. Not because it was a marketing badge — but because it was the only way we'd be comfortable putting our name on the label.

2022
The collection grows

Customers kept asking: "Do you make a mist? A face scrub?" We listened. The Lavender Soothing Mist, Rose Nourishing Mist, and Sunflower Facial Scrub were born from real conversations with real people who trusted us enough to tell us what their skin needed. Each product took the same obsessive development process as the first.

2025
Still the same table, bigger mission

Lumie has now reached customers across the UK, Canada, and beyond — but nothing about how we work has changed. Every formula is still reviewed line by line. Every ingredient still has to justify its place. We still believe the beauty industry needs to change, and we're still doing it one honest product at a time.

What we stand for

Our values aren't
a marketing strategy

They're the reason we exist. Every decision we make — from suppliers to packaging — runs through these four filters.

🌿
Radical transparency

Every ingredient listed. Every source traceable. No hidden fillers, no proprietary blends to obscure what's actually in the jar.

🐰
Cruelty-free, always

Leaping Bunny certified. Not because it's trendy — because testing on animals is something we will never do, full stop.

🌍
Planet first

Recyclable packaging. Carbon-neutral shipping. We're working toward fully refillable products by 2026 — not as a goal, as a deadline.

Efficacy over hype

Every product is dermatologist tested. If it doesn't work better than what you're already using, we won't put it on the shelf.

Lumie
0
Scrub batches
before it was right
0
% natural
ingredients
0
Products,
no compromises
The people behind Lumie

Built by people
who got tired
of the alternative

We're people who spent too much money on skincare that didn't work, read too many ingredient lists that read like chemistry textbooks, and decided enough was enough.

Lumie started because we wanted products we could actually trust — products where every ingredient earned its place, where the packaging didn't outlast the planet, and where the price didn't assume skincare was only for people who could afford luxury.

We still handpick every supplier. We still argue over formulas until they're right. And we still believe that beautiful skin shouldn't require a compromise between what's good for you and what's good for the world.

The Lumie Team
What goes in

Ingredients you can trust

🍑
Apricot Extract

Sourced from sun-ripened apricots. Packed with vitamins A and E for natural brightening and deep nourishment.

🌻
Sunflower Seed Oil

A lightweight, non-comedogenic oil that protects the skin barrier without clogging pores. Perfect for daily use.

🌹
Rose Water

Steam-distilled from real rose petals. Balances skin pH, reduces redness, and delivers a lasting natural fragrance.

💜
Lavender Oil

Clinically shown to reduce skin inflammation and calm irritation. Our lavender is sourced from small farms in Provence.

Our promise:
honest beauty, always

We started Lumie to change the beauty industry — not to win it. Every product we make is a step towards a world where skincare is honest, effective, and kind to the planet. That's a promise we make to you with every jar.

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